So yesterday was a super busy but exciting day. I got lunch with my bestie at a really cool organic restaurant before I started my tour. First stop was the second edition of WE BANDITS, the pop up store. Again, like last time, they had amazing pieces in an amazing set up. The whole atmosphere there was really inviting and friendly.
Second stop were the FASHION TALKS at the stunning Sofitel hotel in Vienna. It’s fairly new and a really cool location. The discussion was super interesting, covering current developments concerning inherited companies and locally produced goods. Guests were Lidewij Edelkoort, the famous trend forecaster, Risto Bibmbiloski, the fashion designer, Till Reiter, CEO of the Vienna based shoe manufacturer Ludwig Reiter and Monica Titton, a doctorate candidate of sociology at Vienna University. The host was Katrin Seidler, who is working for Jil Sander Navy Line. I won’t bore you with every detail of the discussion, but what impressed me the most, was Edelkoort’s statement about companies acting too much through marketing strategies. She said every customer will smell too much marketing and punish the company with boycotting them. Customers are looking for authentic and true products, the good needs to have a reason to be there.
My final stop at night was the opening of ESTHER VÖRÖSMARTY’S exhibition “Fieberblase”. The host is yoshi’s contemporary art gallery, which has opened in March and is located at Wollzeile in Viennas old town. It’s part of the DOTS restaurants, which revolutionized experimental sushi in Vienna. Unfortunately the owner wasn’t really interested in giving an interview, so I don’t have that much information for you. The location is really cool and their pieces focus mainly on pop art and such.
Anyway, today’s another exciting day, more photos coming!
Fashion talks: beyond heritage @ Sofitel Vienna
Yoshi’s contemporary art gallery